MICHAELA WILLIAMS
Borter Glass
Borter Glass is a local business in the Tampa Bay area specializing in creating and installing glass for the home. We created a strategic communications campaign using a $40,000 budget involving radio commercials, a new website and a open-house event.
#TheConversation
We were tasked with reinventing “The Oracle,” University of South Florida’s school newspaper. Like other papers in the country, “The Oracle” was experiencing a decline in readership. Students did not care for the daily paper and could easily pass it in the hall. We decided to make the newspaper more of a destination by opening a new café with table-top tablets that displayed the news. From that idea, #TheConversation was born. There, the students could consume food and campus news making it more of an experience.